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Many of the new shopping behaviors we experienced during the pandemic will stick around as well. 18% of customers bought products online that they had only ever bought in-person before. 35% said that they did not miss in-person shopping. 33% of millennials bought items from another country using e-commerce platforms – often purchasing directly from brands rather than retailers.

The Covid-19 pandemic has been a disaster for many industries, but we are now seeing more than just the shoots of recovery – some sectors are soaring. Take a look at apparel sales for one example. Compared to the same period (Q4) in 2019 analysts are expecting to see a 59% increase in sales this year.

The Covid-19 pandemic has been a disaster for many industries, but we are now seeing more than just the shoots of recovery – some sectors are soaring. Take a look at apparel sales for one example. Compared to the same period (Q4) in 2019 analysts are expecting to see a 59% increase in sales this year.

That’s compared to the last final quarter before the pandemic. The level of growth is astonishing. I expect that some of this growth is pent-up demand – customers spending less during the pandemic are returning again – but even so, it’s still impressive.

The Covid-19 pandemic has been a disaster for many industries, but we are now seeing more than just the shoots of recovery – some sectors are soaring. Take a look at apparel sales for one example. Compared to the same period (Q4) in 2019 analysts are expecting to see a 59% increase in sales this year.